The UFC White House event continues to make history well after fight night. The promotion announced on Friday that the June 14 card has reached an estimated global audience of 34 million viewers, placing it among the most-watched events in UFC history. That figure is expected to increase as additional international viewing data becomes available.
More international numbers still to come
The current estimate does not yet include final viewership reports from several key markets.
Spain and France are still expected to submit their official figures in mid-July. Those markets could provide a significant boost to the overall audience, with Spain’s Ilia Topuria competing in the main event and France’s Ciryl Gane appearing in the co-main event.
Once those numbers are added, the event’s worldwide reach is expected to grow even further.
Global audience continues to expand
Before the latest update, the UFC had already reported 17 million viewers across the United States and Latin America.
The new global estimate now includes additional audiences from Australia, China, India, South Korea, New Zealand, and the United Kingdom. Those markets helped push the event’s total estimated reach to 34 million viewers, further highlighting the worldwide appeal of one of the promotion’s biggest cards.